Upcoming Conferences: 3rd Annual Patient Compliance, Adherence and Education Congress, USA November 30-December 1, 2006 Register Now!

Pharmaceutical Patient Compliance and Disease Management (PH57) will show your organization how real companies drive value through improved patient relationships. Your team can learn from these organizations' successes - and their mistakes - to develop customer-focused initiatives such as compliance programs, disease management tools and physician-oriented medical resources.

With more direct channels to consumers now open, pharmaceutical companies are racing to discover how best to drive long-term value for their organizations. The Internet offers capabilities for developing customized content, data storage and personalized communication. At the same time, improved commercialization strategies leverage new marketing tactics and laws. With better customer-management tools in place, top companies are learning to build lasting, non-sales relationships with patients, healthy consumers and physicians.