Overview

Companies

Metrics

Content

Purchase

Cutting Edge Information has developed this study to research pharmaceutical co-promotions – and what makes them successful. Pharmaceutical Co-Promotion Management examines the inner workings of pharmaceutical co-promotions. From overall budgets and control to in the field strategies and tactics, this report details the inner workings of some of the industry’s top companies’ co-promotions.

Cutting Edge Information’s report Pharmaceutical Co-Promotion Management analyzes co-promotion practices from some of the industry’s top companies to provide all the steps necessary to build stronger, more successful co-promotions. From identifying and winning potential deals to structuring oversight to establishing in the field communication links, the report provides co-promotion leaders the tools to improve their efforts. Spending, staffing, structure and strategies of top pharmaceutical companies’ co-promotions offers purchasers benchmarks for excellence.

The report makes its case with metrics and techniques for managing co-promotions:

• Investment and Structure – Overall co-promotion investment levels along with staffing levels and make-up of oversight groups.
   
• In the Field Strategy and Tactics – Analysis of sales functions’ roles in co-promotions. From co-promotion leadership to in the field communication links and conflict resolution.
   
• Identifying and Converting Co-Promotion Opportunities – Analysis of business development’s efforts in finding and winning co-promotion deals – from staffing and investment to strategy.

 

More Cutting Edge Information Reports: