Overview

Companies

Metrics

Content

Purchase

 

Pharmaceutical Competitive Intelligence contains the following metrics. Please note that this list does not include all graphs, but is instead intended to give an overview of the data within the report.

CHAPTER 1: STRUCTURING FOR SUCCESS
Empowering Competitive Intelligence through Effective Structure

• Percentage of Companies with Formal Competitive Intelligence Groups
• Company I’s Global Structure
• Decentralized Approach to CI
• Linking Decentralized CI Groups
• Way in Which CI Groups are Aligned
• Company H’s Expertise Based Alignment

Developing CI Career Paths and Understanding Skills that Lead to Success

• Typical CI Hierarchy
• CI Career Path
• Desired Skills of CI Professionals

 

CHAPTER 2: RESOURCING FOR GROWTH
Supporting Competitive Intelligence with Budgets and Staffing for Growth

• Global Competitive Intelligence Spending by Company
• US Competitive Intelligence Spending by Company
• CI Headcounts Covering the US
• CI Headcounts Covering Rest of World
  

Supporting Brands Through Development: Phase-by-Phase Brand-Level Spending, Staffing and Activities

• Phase at Which Companies Begin Conducting Competitive Intelligence to Support Developing Brands
• Average CI Budget Supporting a Developing Product by Phase
• Average CI FTEs Supporting a Developing Product by Phase
• CI Budgets and Headcounts (in FTEs) Supporting a Developing Product in Pre-Clinical Trials through Registration & Launch 

Spending Analysis:

• Quantitative vs. Qualitative and Primary vs. Secondary Research Choices— US and Rest of World Data
  

Outsourcing of CI

• Percentage of Budget Outsourced (US Competitive Intelligence)
• Percentage of Budget Outsourced (Rest of World Competitive Intelligence)

Funding of CI

• Percentage of Companies with Dedicated Competitive Intelligence
  Budgets
• Number of Functions Contributing to Competitive Intelligence Budgets for Departments without Dedicated Budgets
• Functions Contributing to Competitive Intelligence Budgets for Departments without Dedicated Budgets
• Breakdown of Competitive Intelligence Budget Contributions for Departments without Dedicated Budgets

Demonstrating ROI and Gathering Feedback from Internal Clients

• Rating CI’s Biggest Challenges
• Methodology for Measuring ROI

 

CHAPTER 3: INCREASING CI'S REACH
Internal Resources for CI

• Departments Participating in Internal Competitive Intelligence
• Departments Participating in Collecting Competitive Intelligence
• Departments Participating in Analyzing Competitive Intelligence
• Departments Participating in Implementing Competitive Intelligence
• Secondary Research Resources

Timeline for Using CI Collection Tools—Phases at Which Companies Use Tools

• Conventions and Meetings
• Internal Portals
• Online Databases
• Sales Team
• Face-to-Face Interviews
• Information from Government, Advocacy Groups, Payer Reps
• Predictive Techniques

CI Data Storage Systems

• Percentage of Companies with a System in Place to Share Past CI Projects