Overview

Companies

Metrics

Purchase

Get an early start on your brand's market preparations. With spending and staffing data for the commercialization of 16 brands, this report analyzes early-phase resource allocation for products of all sizes -- including niche products with modest budgets, mid-level products balancing their expenditures, and larger brands with  blockbuster hopes.

With an emphasis on early-phase (Pre-Clinical through Phase II) resources, the first three chapters
of the report break down brands' commercialization spending and headcounts into four time segments and four spending categories:

Time Segments

• Pre-Clinical
• Phase I
• Phase II
• Phase III (data included, but analysis focuses on Pre-Clinical to Phase II. See PharmaLaunch.com for Phase III to Post-Launch analysis)

Spending Categories

• Brand activities
• Market research
• Thought leader development
• Advertising

Chapters four through six delve into the strategies and processes that nine of the industry’s top companies use to allocate resources, unite R&D and marketing early in development, and win additional funding or staff to support brand development and commercialization.

The report also includes discussions of the timing of early-phase marketing activities, project management and marketing team structures, stage gate decision making, and coordinating early-phase marketing activities and portfolio decision making.

 

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