WEBINARARCHIVE
If you've missed out on any of Cutting Edge Information's live events, you can review the recordings from our webinar archive:
Take Your MSL Program to New Heights: Best Practices & Strategies for Success
Date: 1/21/2010
Speaker: Yanis Saradjian, Director of Consulting at Cutting Edge Information
Length: 45 minutes
Cutting Edge Information is at the forefront of the MSL evolution. We want to help you bring your program to new heights.
The industry's reliance on the scientific and strategic value of MSLs has increased tremendously in recent years. The drug industry is on the verge of a major paradigm shift in which the strategic importance of MSL teams will vault ahead of the traditional sales force as the dominant channel by which companies interface with physicians.
Through this webinar, you will learn how to measure the following components of your MSL program:
- Program Structures, Budgets and Staffing
- MSL Responsibilities & Activity Metrics
- KOL Relationships & Selection Criteria
- MSL Qualifications and Performance Measurement
- Field Force Strategies and Communications
Click here to view archived webinar.
Navigating in a Changing Landscape: The Top 6 Challenges for Thought Leader Development Teams
Date: 6/25/2009
Speaker: Elio Evangelista, Research Manager at Cutting Edge Information
Length: 57 minutes, 30 seconds
The webinar covers how recent regulatory and policy changes, such as PhRMA code and ACCME guideline amendments, will impact thought leader development teams. Learn what pharmaceutical executives can do to build relationships with new thought leaders within a shrinking opinion leader pool. Find out why transparency and fair-market value processes continue to play a significant role in setting strategy for thought leader development teams. Cutting Edge Information introduces the top six challenges thought leader management groups must overcome to succeed at building and maintaining relationships with drug makers.
