RESEARCH TRIANGLE PARK, NC – Cutting Edge Information continues to build upon its benchmarking expertise in pharmaceutical patient communications with the launch of a three-report library.

According to a new report by pharmaceutical business intelligence leader Cutting Edge Information, the average development time of the 13 profiled CRM programs is 16.2 months.

The report, Pharmaceutical Customer Relationship Management also indicates that the level at which a program runs, brand-level or therapeutic-level, also influences the development time of that particular program. Even though the brand-level and therapeutic-level CRM programs’ average development times are close (16.4 months to 15.75 months), a greater percentage of the brand-level programs’ development time exceeds the average.

According to Amanda Zuniga, senior research analyst and lead author of the report, brand-level programs usually take longer to develop because these programs tend to be more specific than those catering to a general disease state.

“Customer Relationship Management programs must be individually tailored to meet the programs’ specific objectives,” says Amanda Zuniga, senior research analyst at pharmaceutical intelligence firm Cutting Edge Information. “However, using real-world examples of CRM timelines and strategies can help companies shape new CRM programs as well as improve existing programs.”

Pharmaceutical Customer Relationship Management explores how top companies build solid business cases to attain sufficient resource backing for CRM programs as well as win senior management buy-in. The report contains budget and staffing metrics for 13 different customer relationship management programs. Case studies, best practices and tactics for addressing key CRM program challenges are utilized to give executives a guide to managing their own programs with success.

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