RESEARCH TRIANGLE PARK, NC – Pharmaceutical business intelligence leader Cutting Edge Information announces the launch of a new report, “Pharmaceutical Sales Training Groups: Building Better Sales Forces”  (http://www.cuttingedgeinfo.com/pharmareptraining/index.htm).

The report examines real pharmaceutical companies’ sales training department structures, leadership, spending, and improvement strategies, along with individual sales department training programs. Compiled from interviews and surveys with sales training leaders and staff, as well as with sales executives in the pharmaceutical and biotech industries, the report allows drug companies to compare and improve their own sales training and sales training departments.

With overcrowded markets and physician access continuing to be difficult problems for sales teams to overcome, sales training is playing an even more important role in helping top companies’ reps stand out against their competition. Pharmaceutical firms that arm their reps with vast product knowledge, proven selling skills and an understanding of their targets’ businesses look to reap the rewards through higher sales numbers.

“This report helps pharmaceutical and biotech companies develop stronger and more effective sales training strategies. Our research shows the resources companies dedicate to sales training as well as how real companies continuously improve their sales training groups. It also provides training hours broken down by venue and topics covered for new sales reps, veteran sales reps, new district managers and veteran district managers,” says David Richardson, senior research analyst at Cutting Edge Information. “With sales competition becoming more and more intense, companies that do not take full advantage of sales training will find themselves at a great disadvantage.”

“Pharmaceutical Sales Training Groups: Building Better Sales Forces” analyzes training metrics and strategies from some of the industry’s top companies to provide all the steps necessary to build stronger, more powerful training groups. To view a summary of this report, visit http://www.cuttingedgeinfo.com/pharmareptraining/index.htm. For more information about Cutting Edge Information’s new report, contact David Richardson at David_Richardson@cuttingedgeinfo.com or 919-433-0216.

 

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