RESEARCH TRIANGLE PARK, NC – A new report by pharmaceutical intelligence firm Cutting Edge Information details the inner-workings of co-promotions at some of the industry’s top pharmaceutical companies. According to “Pharmaceutical Co-Promotion Management,” available at www.PharmaCoPromotion.com, the most successful co-promotions start with detailed contracts – outlining key responsibilities and decision-making powers.

With a detailed agreement in place, the partnering companies build strong leadership teams in both the marketing and sales organizations to guide co-promotions. The leadership teams work together to build communication links between the companies from the top levels of management to the sales reps in the field – ensuring coordination at every level.

“This new report reveals top companies strategies for launching and sustaining strong co-promotions,” says David Richardson, senior analyst with Cutting Edge Information, and lead author of the report. “One of the most important aspects of co-promotion success is producing a contract that builds in as many contingencies as possible. After the contract is completed, the partnering companies need to establish mirrored leadership groups to ensure the same level of emphasis is placed on the project from each organization.”

“Pharmaceutical Co-Promotion Management,” available at www.PharmaCoPromotion.com, analyzes co-promotion practices from some of the industry’s top companies to provide all the steps necessary to build stronger, more successful co-promotions. From identifying and winning potential deals, to structuring oversight, to establishing in-the-field communication links, the report provides co-promotion leaders the tools to improve their efforts. Real co-promotion spending, staffing, structure and strategies from top pharmaceutical companies, such as Novartis, Abbott Labs, Bristol-Myers Squibb and Sanofi-Aventis, offers readers benchmarks for excellence.

The report contains more than 200 metrics and 50 charts and graphics detailing the spending and organizational structures utilized in lucrative co-promotions. Key measures include:
* Co-Promotion Management Team Headcounts and Make-Up
* Annual Co-Promotion Investment
* Co-Promotion Oversight Structures for the Marketing and Sales Organizations
* Communication and Coordination Timing and Methods
* Co-Promotion Training Hours for Sales Reps
* Deal Identification Investment, Headcounts and Key Sources

 

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