Research Triangle Park, NC – Jason Richardson, CEO of the pharmaceutical intelligence firm Cutting Edge Information, is scheduled to speak at the ‘Building Better Brands’ conference July 25-26, 2005 at the Westin Philadelphia.

Mr. Richardson will be presenting findings from the company’s latest Pharmaceutical Product Commercialization studies for the first time and will reveal the major differences in resource allocation for blockbuster, mid-level and niche products. For more information on the conference, please visit http://www.pharmamarketingpartnerships.com/july_conference/index.cfm .

To view a summary of the Pharmaceutical Product Commercialization reports, please visit http://www.PharmaLaunch.com and http://www.PharmaCommercialization.com.  For more information on this report or to learn about other research being conducted by Cutting Edge Information, contact Stephanie Swanson at Stephanie_Swanson@cuttingedgeinfo.com or 919-433-0212.

Mr. Richardson has led groundbreaking research in pharmaceutical resource allocation since the company’s inception in 2002. Mr. Richardson has also consulted top twenty pharmaceutical companies, helping develop company-specific solutions for pharmaceutical and cross-industry clients. Focus areas include: marketing, sales force effectiveness, new product development, recruiting, thought leaders, co-promotion and medical science liaisons.

The Med Ad News conference, titled “Building Better Brands,” shows pharmaceutical marketers how to:

* Make a Critical Shift from Selling Products to Marketing Solutions and Converting Physical Product into Value Added Services: See What Pharma Can Learn from GE, IBM and Kraft Foods
* Brand for Direct to Government (DTG) Marketing
* Identify, Implement and Adjust Strategies that Integrate the Needs of All Stakeholders (Consumers, Physicians, Sales Reps) for New Product Launches
* Effectively Partner with Your Ad Agency to Fully Leverage their Resources to Meet Your Marketing Goals
* Utilize Cost Per Acquisition (CPA) Television Advertising to Leverage Your Pharma Brand
* Gain Regulatory Approval for your Brand Name
* Develop Strategies to Refocus Attention on Better Health Outcomes
* Apply Psychographics/Lifestyle Market Segmentation Effectively to Your Marketing
* Use the Design and Metrics for Building Loyalty and Continuity on an OTC Brand for Your Pharma Brand

The conference brochure is available at: http://www.pharmamarketingpartnerships.com/brochure.cfm.

 
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