Pharma companies that change technology to meet current industry trends consistently meet patient compliance goals. 40% of patients who receive outpatient drug therapy will experience a treatment failure or new medical problem as a result of improper use, according to a study conducted by the University of Arizona’s School of Pharmacy.

 Estimates vary, but as much as 20% of new prescriptions never get filled and 85% of refills never leave the pharmacy. If a company’s website provides either health-monitoring or lifestyle management tools, it becomes valuable resource for consumers trying to continually manage weight, allergies, cholesterol levels, exercise programs and family health.  These sites help consumers maintain day-to-day health, they also alert them to medical conditions and treatment options, according to pharmaceutical intelligence firm Cutting Edge Information. 

 Johnson & Johnson Director of Connectivity, Philippe Barzin defines personalization as “the dynamic creation of an interaction based on who the customer is, what she’s doing and why she’s coming to the site…It centers on anticipating the needs of the customer in order to establish relevancy quicker, inform more efficiently, simulate one-on-one interaction and streamline customer care processes.” 

 A recent report from Cutting Edge Information, “Pharmaceutical Patient Compliance and Disease Management,” available at http://www.PharmaDiseaseManagement.com shows how pharmaceutical companies develop customer-focused programs for patients and other consumers.  The study contains business practices from top companies including Pfizer, Merck, Aventis, GlaxoSmithKline, Bristol-Myers Squibb, Novartis and Eli Lilly. 

 “Gaining the respect and loyalty of the on-line customers that already come to pharmaceutical companies’ web sites will be important to attracting new visitors” says Cutting Edge Information’s senior analyst Eric Bolesh. “It is an area needing immediate attention and unless it is corrected, pharmas will continue to rank poorly as a source of on-line information.”

 According to the report, key compliance challenges include the following “big-five” issues:

• The patient fails to fill initial prescription

• The patient takes an incorrect dosage

• The patient takes medication at the wrong time

• The patient forgets to take one or more doses

• The patient stops taking the medication too soon

 To download the online summary of “Pharmaceutical Patient Compliance and Disease Management” visit http://www.PharmaDiseaseManagement.com .  For more information on this report or to learn about other research being conducted by Cutting Edge Information, contact Diana Borja at diana_borja@cuttingedgeinfo.com or 919-433-0219.

 
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