DURHAM, NC - Recently announced new deals – and extensions of old ones – emphasize the rising importance of pharma-biotech alliances, according to a new report from pharmaceutical business intelligence firm Cutting Edge Information. Companies that have failed to build alliance strength now lag behind competitors.

“Building Pharmaceutical-Biotechnology Partnerships” (PH50), available at http://www.pharmabiotechalliances.com/ reveals how organizations such as Pfizer, Eli Lilly, GlaxoSmithKline, Bristol-Myers Squibb, Amgen, and Chiron successfully manage their alliances. The report features more than 90 metrics that show how companies marry strong alliance planning with outstanding execution.

“No pharmaceutical manufacturer has achieved ‘partner of choice’ status in biotechnology alliances, even though more than 30% of new pharmaceutical products are developed through alliances,” says Cutting Edge Information CEO Jason Richardson. “The market is wide open for a company to do what Pfizer has done with pharma-pharma alliances – build tremendous strength from licensed and co-promoted products.”

" Building Pharmaceutical-Biotechnology Partnerships," available at http://www.pharmabiotechalliances.com/, features innovative practices from 27 companies across the pharmaceutical and biotech industries. It reveals the strategies and tactics top companies use to maximize alliance performance and attract the most promising biotech products.

For example, you will learn how one major manufacturer is restructuring its research organization into many small departments. The new structure will make the company more flexible and help it outmaneuver its clumsier competitors. The arrangement will also better mirror the company’s biotech partners’ organizations.

“Building Pharma-Biotech Partnerships” showcases the following metrics and practices:

* Number of alliance-dedicated FTEs in place at pharmaceutical and biotech companies

* Dollar values and strategic goals for products ranging from $400 million to $2 billion

* Alliance budget allocations by function

* Alliance-function organizational charts

* Alliance-threatening – or saving – differences in what pharmaceutical and biotech partners value

To view the online summary of this 145-page report and our Five Principles for Pharma-Biotech Alliances, visit http://www.pharmabiotechalliances.com/. For more information on this report or to learn our other research, contact Adam Bianchi at adam_bianchi@cuttingedgeinfo.com or 919-403-6583.

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Reputation Management Report Features More Than 50 Key Metrics

DURHAM, NC – The huge market effect from recent corporate accounting scandals highlights the fact that 85 percent of American companies are not prepared to manage crises. A new study by business intelligence firm Cutting Edge Information reveals that companies that invest in crisis management programs can avert millions, and sometimes billions, in losses with a minimal investment in reputation management.

The new report, “Securing Your Corporate Reputation,” reveals that for every dollar spent on crisis management programs, companies can save seven dollars in potential losses. The report also shows how leading companies including General Electric, Coca-Cola, Johnson & Johnson, IBM, FedEx, Southwest Airlines and American Express develop crisis management plans, organize contingency strategies and develop systems to protect their corporate reputations.

“A company’s reaction to a corporate crisis is typically the tell-tale sign for the organization’s continued success,” said Cutting Edge Information CEO Jason Richardson. “The biggest mistake a company can make is to rest on its laurels in the face of a true crisis. This report shows companies how to act fast to fix the problem.”

“Securing Your Corporate Reputation,” (FL54) available at http://www.cuttingedgeinfo.com/Reports/FL54_Reputation.htm, reveals the strategies and tactics that “most admired” companies use to manage crises, as well as the benefits they receive from preserving their reputations. The report also features metrics from more than 35 companies across 18 industries.

The report shows reputation-conscious organizations how to:

* Build a strong corporate identity and reputation

* Execute your corporate reputation plan with discipline

* Incorporate reputation management into all aspects of your business

* Manage corporate crises to minimize long-term damage and protect reputations

* Use proven techniques to align your reputation management with your strategy

FOR MORE INFORMATION

To view the online summary of this report and our Five Principles for Reputation Management success, visit http://www.cuttingedgeinfo.com/Reports/FL54_Reputation.htm or call Eric Bolesh at 919-433-0209.

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Brand Management Secrets: Using Brand Strength to Build Competitive Advantage

DURHAM, NC – Too often, companies underestimate their brand’s value in creating a competitive advantage. A new report by business intelligence firm Cutting Edge Information shows how top corporations use their brands to strategically position themselves to gain and retain new customers, even in the most competitive markets.

PREMIUM PRICING BUILT ON BRAND STRENGTH

The report highlights how companies like Coca-Cola, Disney, Mercedes-Benz, IBM and McDonald’s leverage their tremendous brand value to charge premiums for their products or services and consistently beat out even lower-priced competitors for market share. Research shows that brand recognition holds tremendous influence on consumer buying habits.

“The step most frequently missed by large organizations is to simply have a branding strategy,” said Cutting Edge Information CEO Jason Richardson. “This report will show you how to develop and fine-tune brand strategies to gain a competitive edge.”

“Maximizing Your Brand Value,” available at http://www.cuttingedgeinfo.com/Reports/FL51_BrandMgmt.htm, features innovative practices from 45 companies across 14 industries. It reveals the strategies and tactics top companies use to build multi-billion dollar brands along with more than 50 key metrics to help guide brand management success.

LEARNING FROM LEADERS

The report also features companies, such as Southwest Airlines and Motorola, that have built incredible brand awareness and used it to their advantage to attract new customers and consistently grow repeat business.

“Maximizing Your Brand Value” profiles brand management strategies in place at many of the world’s best-known companies. The report will help you:

* Design the right brand management plan for your organization

* Execute your brand management plan with discipline

* Incorporate brand management into all aspects of your business

* Build brand management into your corporate culture

* Use proven techniques to align your brand management with your strategy

To view the online summary of the report and our Five Principles for Brand Management Success, visit http://www.cuttingedgeinfo.com/Reports/FL51_BrandMgmt.htm. For more information on this report or to learn about other research being conducted by Cutting Edge Information, contact Eric Bolesh at eric_bolesh@cuttingedgeinfo.com or 919-433-0209.

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