DURHAM, NC - The world's best brand management companies give their corporate images and reputations the same consideration as other major corporate assets, according to a new report from business research firm Cutting Edge Information. The recently released report reveals how top companies adopt formal brand management strategies to maximize the value of their reputations and build enduring customer loyalty.

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"Maximizing Your Brand Value" looks at how companies including Budweiser, Southwest Airlines, Siemens, Rolls-Royce, Gillette, Swatch and Calvin Klein increase the value their brands deliver to shareholders. These companies recognize that brand value extends beyond day-to-day marketing - they achieve long-term competitive advantage based on customer loyalty to a brand's image and reputation.

Information about "Maximizing Your Brand Value" is available online at http://www.cuttingedgeinfo.com/Reports/FL51_BrandMgmt.htm. The report features innovative practices from 45 top companies in 14 industries.

SUCCESS EXAMPLES

For example, most major automotive companies now closely track the difference in dollars paid for their vehicles against what strict supply vs. demand predicts the market will bear. That difference is directly related to the perceived value of a brand in buyers' eyes. This data shows automakers how brands influence customers' willingness to pay premiums based on historical vehicle performance and subjective, emotional perceptions about makes and models.

Features that contribute to (or negate) premium pricing include:

* Product Features
* Product Quality
* Purchasing Experience
* Service Experience
* Advertising-Driven Sense of Style and Sensibility

"These companies create billions of dollars in shareholder value with smart branding," says Cutting Edge Information CEO Jason Richardson. "This is the knowledge and service economy in action: your reputation is more valuable than your factory or your lab. Customers want reliability and quality - your brand reminds them that you have both."

MORE INFORMATION

To view the online summary of this report and our Five Principles for Brand Management Success, visit http://www.cuttingedgeinfo.com/Reports/FL51_BrandMgmt.htm. Writers and editors who want more information about outsourcing or Cutting Edge Information can visit http://www.cuttingedgeinfo.com/media/.

Cutting Edge Information is your one-stop shop for real-company business research. Our reports will help every team execute strategy, understand key business issues, and prepare for meetings and presentations with key executives. Move ahead of your competition with Information from the Cutting Edge. For more information, call 919-433-0219 or visit http://www.CuttingEdgeInfo.com/.

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