DURHAM, NC - Business research company Cutting Edge Information seeks participants for a new study focused on pharmaceutical marketplace preparation.

Participants will receive a free copy of the study report, titled "Preparing the Marketplace for New Pharmaceutical Products," in exchange for their participation in the study. Pharmaceutical and biotechnology executives interested in improving their commercialization efforts can learn more at http://www.pharmalaunch.com/.

Cutting Edge Information has designed the study to help pharmaceutical companies improve their early-stage marketplace preparation activities. Study results will help participants design marketing strategies to ensure rapid uptake - a critical step in a crowded marketplace where failure to prepare for the future may mean being taken over tomorrow.

The project will focus on three core areas:
* Portfolio Management - Balancing development and marketing activities across multiple products
* Project Management - Developing the right commercialization plans to maximize blockbuster success
* Go-Kill Decisions - Making decisions faster and with better information to better target development and commercialization resources

"Pharmaceutical companies depend on a steady stream of blockbusters to achieve their high margins," said Cutting Edge Information Head of Research Adam Bianchi. "In an increasingly competitive marketplace, commercialization and marketing activities must start at the very earliest stages. Pharmaceutical companies can no longer be only 'science-focused' or only 'sales-focused.' They must achieve excellence in both areas to survive."

For more information about this new study, visit the project website at
http://www.pharmalaunch.com/ to:
* Review and download the complete "Preparing the Marketplace for New Pharmaceutical Products" project plan and goals
* View early study results
* Compare your company's Marketplace Preparation performance against other firms' performance
* Complete the online project survey

For more information on this study or to learn about other research being conducted by Cutting Edge Information, contact Adam Bianchi at adam_bianchi@cuttingedgeinfo.com or 919-403-6583.

Cutting Edge Information is your one-stop shop for real-company business research. Our reports will help you and your team execute strategy, understand key business issues, and prepare for meetings and presentations with key executives. Move ahead of your competition with Information from the Cutting Edge. For more information, call 919-403-6583 or visit http://www.CuttingEdgeInfo.com/.

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