DURHAM, NC - Business research company Cutting Edge Information seeks participants for a new study focused on pharmaceutical-biotechnology alliances.

Participants will receive three free copies of the study report, titled "Building Successful Pharmaceutical-Biotechnology Alliances," in exchange for their participation in the study. Pharmaceutical and biotechnology executives interested in improving their alliances and partnerships can learn more at http://www.pharmabiotechalliances.com/.

Cutting Edge Information has designed the study to support companies engaged in pharma-biotech alliances, an exciting and important strategic area, but one that is poorly understood and generally poorly executed. The study results will enable participants to improve their alliances - from partner selection through negotiation, product launch and sales performance.

The project will focus on three core areas:
* Deal Management - Identifying and negotiating the best alliances
* Collaboration - Setting and achieving partnership goals
* Partnership Systems and Processes - Tools and techniques for making complicated partnerships work

"Pharmaceutical companies need new blockbuster products, which biotechnology companies have. Biotechnology companies need research funding and marketing muscle, which pharmaceutical companies have," says Cutting Edge Information CEO Jason Richardson. "The companies on both sides that are best able to make these alliances work will be significantly ahead of the game."

For more information about this new study, visit the project website at
http://www.pharmabiotechalliances.com/ to:
* Review and download the complete "Building Pharmaceutical-Biotech Alliances" project plan and goals
* View early study results
* Compare your company's Pharma-Biotech Alliance performance against other firms' performance
* Complete the online project survey

For more information on this study or to learn about other research being conducted by Cutting Edge Information, contact Adam Bianchi at adam_bianchi@CuttingEdgeInfo.com or 919-403-6583.

Cutting Edge Information is your one-stop shop for real-company business research. Our reports will help you and your team execute strategy, understand key business issues, and prepare for meetings and presentations with key executives. Move ahead of your competition with Information from the Cutting Edge. For more information, call 919-403-6583 or visit http://www.CuttingEdgeInfo.com/.

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