DURHAM, NC - The world's best brand management companies treat their brands like other major corporate assets, according to a new report from business research firm Cutting Edge Information. The report, released today, reveals how top companies adopt formal brand management strategies to maximize the value of their brands.

"Maximizing Your Brand Value" looks at how companies such as Coca-Cola, IBM, General Electric, McDonald's, Boeing, Gucci and Wal-Mart increase their shareholders' value by strengthening their brands. These companies recognize the value of their brands beyond day-to-day marketing, and they achieve long-term competitive advantage based on customers' loyalty to a brand's image and reputation.

Information about "Maximizing Your Brand Value" is available online at http://www.cuttingedgeinfo.com/Reports/FL51_BrandMgmt.htm. The report features innovative practices from 45 top companies in 14 industries.

For example, one consumer goods company started its "rebranding" effort with the explicit goal of making itself both the most interesting and the most trusted brand in its market. Building on elements of its traditional marketing, the company launched a new multimedia campaign intended to develop closer relationships with customers, vendors and franchisees. The company enjoyed great success with this "top-to-bottom" review -it has seen benefits in several key indicators:

* Greater sales per location
* More franchisee applications
* Coupon-based relationship management system in place and driving greater per-customer sales
* Greater sales in "off-peak" time periods

"These companies create billions of dollars in shareholder value with smart branding," says Cutting Edge Information CEO Jason Richardson. "This is the knowledge and service economy in action: your reputation is more valuable than your factory or your lab. B2B and B2C customers want reliability and quality - your brand reminds them that you have both."

To view the online summary of this report and our Five Principles for Brand Management Success, visit http://www.cuttingedgeinfo.com/Reports/FL51_BrandMgmt.htm. For more information about this report, contact Adam Bianchi at adam_bianchi@cuttingedgeinfo.com or 919-403-6583.

Cutting Edge Information is your one-stop shop for real-company business research. Our reports will help you and your team execute strategy, understand key business issues, and prepare for meetings and presentations with key executives. Move ahead of your competition with Information from the Cutting Edge. For more information, call 919-403-6583 or visit http://www.CuttingEdgeInfo.com/.

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