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2007:  Fourth Quarter | Third Quarter | Second Quarter | First Quarter  

NEWS ROOM & CONTACT INFORMATION | NEWS ARCHIVE

Fourth Quarter 2007

Cutting Edge Information Appoints New Consulting Director to Satisfy High Demand for Customized Research - Cutting Edge Information (CEI) is pleased to welcome its new Consulting Director, Yanis Saradjian...

Sales Rep Compensation Increasingly Tied to Physician Satisfaction - As the number of doctors assigned to each representative has decreased, sales reps are increasingly held accountable...

Playing Both Sides: Drug Companies Launch Their Own Generics - Branded drug makers plan to increase authorized generics launches through the end of the decade...

Annual Compensation Limits for Physicians Becoming More Prominent in Pharma Industry - In the wake of increasing pressure from state legislatures, more pharmaceutical companies are instituting compensation limits for physicians...

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Third Quarter 2007

CEI Builds a Comprehensive Pharmaceutical Patient Communications Library - The average development time of the 13 profiled CRM programs is 16.2 months...

Web-Based Tools: The Wave of the Future for Thought Leader Management - As more and more companies establish dedicated thought leader management teams or departments, Web-based tools become more crucial ...

Medical Device Companies Pay More to Get Thought Leaders’ Attention - A new study released finds that many pharmaceutical companies are revamping their medical publication structures...

Early-Stage Drug Marketing Favors Thought Leaders, Market Research - For experimental drugs, most early-stage commercial spending is allocated to thought leader development and market research...

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Second Quarter 2007

Pharma CRM Bulletin: New Study Emphasizes the Importance of Defining CRM and Internal Education - A new study released by Cutting Edge Information found that many pharmaceutical CRM initiatives suffer from the lack of a firm definition...

Pharmaceutical Product Marketing Budgets Increase Three-Fold in Phase 2 Clinical Development - Drug companies spend 345% more on product marketing in Phase 2 clinical development than they do during Phase 1...

Pharmaceutical Patient Education Shifts Emphasis From Ads - Smart pharmaceutical companies do more to reach consumers than just run ads during prime time TV hours...

Medical Device Companies Pay More to Get Thought Leaders’ Attention - A recent study highlights the unique challenges that medical device companies face when contracting with thought leader consultants...

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First Quarter 2007

Decision Support Activities Influence Pharma Brand Success - Early investments in market research are critical to help companies reveal brands’ true market potential...

Phase 4 Clinical Trials Last 27% Longer than Expected, New Study Says - Phase 4 clinical trials last 27.6% longer than companies plan, on average...

Pharmaceutical CI Expert Elio Evangelista to Speak at CBI’s Predictive Intelligence Conference in Princeton, NJ - Elio Evangelista, a senior research analyst at pharmaceutical intelligence firm Cutting Edge Information, is scheduled to speak at...

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