Metrics Listing from The Changing MSL Role: Proving Value Through Performance Measurement -- Examine the increasing strategic role of pharmaceutical medical science liaisons (MSL), including MSL structures, strategies, field force integration and performance measurement tactics."

Metrics Overview

The Changing MSL Role contains the following graphics:

Percentage of Companies with Dedicated MSL Departments
Percentage of Small Companies with Dedicated MSL Departments
Percentage of Mid-Sized Companies with Dedicated MSL Departments
Percentage of Large Companies with Dedicated MSL Departments
Percentage of Companies with Dedicated MSL Departments by Company Size
Age of MSL Functions by Company
Age of MSL Functions at Small Companies
Age of MSL Functions at Mid-Sized Companies
Age of MSL Functions at Large Companies
Age of MSL Functions by Company Size
Percentage of Companies with Centralized vs. Decentralized MSL Programs
Percentage of Small Companies with Centralized vs. Decentralized MSL Programs
Percentage of Mid-Sized Companies with Centralized vs. Decentralized MSL Programs
Percentage of Large Companies with Centralized vs. Decentralized MSL Programs
MSL Program Structures by Company Size
MSL Team Alignment
Small Companies’ MSL Team Alignment
Mid-Sized Companies MSL Team Alignment
Large Companies’ MSL Team Alignment
MSL Team Alignment by Company Size
MSL Reporting Structure
MSL Reporting Structure at Small Companies
MSL Reporting Structure at Mid-Sized Companies
MSL Reporting Structure at Large Companies
MSL Reporting Structure by Company Size
MSL Reporting Structure by Company Size (2005)
Executive Oversight of MSL Department
Executive Oversight of MSL Department at Small Companies
Executive Oversight of MSL Department at Mid-Sized Companies
Executive Oversight of MSL Department at Large Companies
Executive Oversight of MSL Department by Company Size
Percentage of Companies with Affiliate MSL Programs Outside the US
Percentage of Small Companies with Affiliate MSL Programs Outside the US
Percentage of Mid-Sized Companies with Affiliate MSL Programs Outside the US
Percentage of Large Companies with Affiliate MSL Programs Outside the US
Companies with Affiliate MSL Programs Outside the US by Company Size
US Budgets for MSL programs by Company
Rest-Of-World Budgets for MSL Programs by Company
Average US and Rest-Of-World Budgets for MSL Programs
Average US and Rest-Of-World Budgets for MSL Programs by Company Size
US Budgets for MSL programs at Small Companies by Company
Rest-Of-World Budgets for MSL Programs at Small Companies
Average US and Rest-Of-World Budgets for MSL Programs at Small Companies
US Budgets for MSL Programs at Mid-Sized Companies by Company
Rest-Of-World Budgets for MSL Programs at Mid-Sized Companies by Company
Average US and Rest-Of-World Budgets for MSL Programs at Mid-Sized Companies
US Budgets for MSL Programs at Large Companies by Company
2007 Rest-Of-World Budgets for MSL Programs at Large Companies by Company
Average US and Rest-Of-World Budgets for MSL Programs at Large Companies
Departments Contributing to MSL Budgets
Departments Contributing to MSL Budgets at Small Companies
Departments Contributing to MSL Budgets at Mid-Sized Companies
Departments Contributing to MSL Budgets at Large Companies
Departments Contributing to MSL Budgets by Company Size
Criteria Used to Determine MSL Team Size
Overlap of Criteria Used to Determine MSL Team Size
Number of FTEs Employed as MSLs
Number of FTEs Employed as MSLs at Small Companies
Number FTEs Employed as MSLs at Mid-Sized Companies
Number of FTEs Employed as MSLs at Large Companies
Average Number of FTEs Employed as MSLs by Company Size
Overall Breakdown of Degrees Required for MSLs who Work with PCP Thought Leaders
Overall Breakdown of Degrees for MSLs who Work with Specialist Thought Leaders
Degrees Required for MSLs Working with PCP Thought Leaders by Company Size
Degrees Required by Small Companies for MSLs Working with PCP Thought Leaders
Degrees Required by Mid-Sized Companies for MSLs Working with PCP Thought Leaders
Degrees Required by Large Companies for MSLs Working with PCP Thought Leaders
Degrees Required for MSLs Working with Specialist Thought Leaders by Company Size
Degree Required by Small Companies for MSLs Working with Specialist Thought Leaders
Degree Required by Mid-Sized Companies for MSLs Working with Specialist Thought Leaders
Degree Required by Large Companies for MSLs Working with Specialist Thought Leaders
Typical Experience by Degree for MSLs Working with PCP Thought Leaders by Company Size
Typical Experience by Degree for MSLs Working with PCP Thought Leaders for Small Companies
Typical Experience by Degree for MSLs Working with PCP Thought Leaders for Mid-Sized Companies
Typical Experience by Degree for MSLs Working with PCP Thought Leaders for Large Companies
Typical Experience by Degree for MSLs Working with Specialist Thought Leaders by Company Size
Typical Experience by Degree for MSLs Working with Specialist Thought Leaders for Small Companies
Typical Experience by Degree for MSLs Working with Specialist Thought Leaders for Mid-Sized Companies
Typical Experience by Degree for MSLs Working with Specialist Thought Leaders for Large Companies
Starting Salary for MSLs Working with PCP Thought Leaders by Experience Level
Starting Salary for MSLs Working with PCP Thought Leaders by Experience Level for Small Companies
Starting Salary for MSLs Working with PCP Thought Leaders by Experience Level for Mid-Sized Companies
Starting Salary for MSLs Working with PCP Thought Leaders by Experience Level for Large Companies
Starting Salary for MSLs Working with Specialist Thought Leaders by Experience Level
Starting Salary for MSLs Working with Specialist Thought Leaders by Experience Level for Small Companies
Starting Salary for MSLs Working with Specialist Thought Leaders by Experience Level for Mid-Sized Companies
Starting Salary for MSLs Working with Specialist Thought Leaders by Experience Level for Large Companies
Rating in Importance of Factors Considered in Thought Leader Relationships for All Companies
Rating in Importance of Factors Considered in Thought Leader Relationships for Small Companies
Rating in Importance of Factors Considered in Thought Leader Relationships for Mid-Sized Companies
Rating in Importance of Factors Considered in Thought Leader Relationships for Large Companies
Average Number of Thought Leader Relationships by Company Size
Total Number of Thought Leader Relationships for Small Companies
Total Number of Thought Leader Relationships for Mid-Sized Companies
Total Number of Thought Leader Relationships for Large Companies
Thought Leader Relationships per MSL by Company Size
Thought Leader Relationships per MSL for Small Companies
Thought Leader Relationships per MSL for Mid-Sized Companies
Thought Leader Relationships per MSL for Large Companies
Overall Percentage Breakdown of Thought Leader Relationships by Provider Category
Percentage Breakdown of Thought Leader Relationships by Provider Category and Company Size
Percentage Breakdown of Small Companies’ Thought Leader Relationships by Provider Category
Percentage Breakdown of Mid-Sized Companies’ Thought Leader Relationships by Provider Category
Percentage Breakdown of Large Companies’ Thought Leader Relationships by Provider Category
Thought Leader Relationships per MSL by Provider Category and Company Size
Small Companies’ Thought Leader Relationships per MSL by Provider Category
Mid-Sized Companies’ Thought Leader Relationships per MSL by Provider Category
Large Companies’ Thought Leader Relationships per MSL by Provider Category
Average Thought Leader Interactions by Activities per Quarter for All Companies
Thought Leader Interactions by Activity per Quarter for Small Companies
Thought Leader Interactions by Activity per Quarter for Mid-Sized Companies
Thought Leader Interactions by Activity per Quarter for Large Companies
Average Thought Leader Interactions per Quarter by Company Size
Median Interactions per Quarter by Company Size
Face-to-Face Visits per Quarter for All Companies
Telephone Conversations per Quarter for All Companies
Email Exchanges per Quarter for All Companies
Percentage of MSLs’ Time Spent in the Field
Percentage of MSLs’ Time Spent in the Field at Small Companies
Percentage of MSLs’ Time Spent in the Field at Mid-Sized Companies
Percentage of MSLs’ Time Spent in the Field at Large Companies
Percentage of Time that MSLs Spend in the Field by Company Size
MSL Staffing Based on Sales Force Staffing
Ratio of Sales Reps to MSLs by Company
Ratio of Sales Reps to MSLs at Small Companies
Ratio of Sales Reps to MSLs at Mid-Sized Companies
Ratio of Sales Reps to MSLs at Large Companies
Ratio of Sales Reps to MSLs by Company Size
Functions that Communicate with MSL Teams
Functions that Communicate with MSL Teams at Small Companies
Functions that Communicate with MSL Teams at Mid-Sized Companies
Functions that Communicate with MSL Teams at Large Companies
Functions that Communicate with MSL Teams by Company Size
Brands Supported per MSL by Company
Brands Supported per MSL by Company at Large Companies
Brands Supported per MSL by Company at Mid-Sized Companies
Brands Supported per MSL by Company at Small Companies
Brands Supported per MSL by Company Size
Development Phase that MSLs Begin Supporting a Product
Development Phase that MSLs Stop Supporting a Product
MSL Involvement by Product Lifecycle at Small Companies
MSL Involvement by Product Lifecycle at Mid-Sized Companies
MSL Involvement by Product Lifecycle at Large Companies
Average Percentage of Time Dedicated to MSL Activities
Average Percentage of Time Dedicated to Educational Activities by Company
Average Percentage of Time Dedicated to Research Activities by Company
Average Percentage of Time Dedicated to Speaker Activities by Company
Average Percentage of Time Dedicated to MSL Activities at Small Companies
Average Percentage of Time Dedicated to MSL Activities at Mid-Sized Companies
Average Percentage of Time Dedicated to MSL Activities at Large Companies
Average Percentage of Time Dedicated to MSL Activities by Company Size
Percentage of Companies whose MSLs Deliver Promotional Speeches
Percentage of Small Companies whose MSLs Deliver Promotional Speeches
Percentage of Mid-Sized Companies whose MSLs Deliver Promotional Speeches
Percentage of Large Companies whose MSLs Deliver Promotional Speeches
Percentage of Companies whose MSLs Deliver Promotional Speeches by Company Size