Good M&A is about
building a stronger organization that is better able to meet market
demands than the two predecessor organizations. This simple concept
begs a complicated question: why have so many M&A deals destroyed
shareholder value?
Deals built on solid strategic, accounting, cultural and technical
ground are much more likely to have a positive effect on the annual
report than deals built on glitz or the opinion of consulting gurus.
This study looks at how top companies continue to make smart M&A
decisions that build healthy organizations that deliver on market
expectations.
Some of the key topics covered in this research study include:
- Corporate goals and needs that M&A can support
- Identifying prospective partners
- Smarter due diligence
- Closing the deal
- Communication before and after the deal
- Maximizing synergies and minimizing barriers
- Building internal buy-in and enthusiasm
- Technology integration
- Customer continuity through blockbuster service
- Maintaining sales and marketing effectiveness
- Public relations' role