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Improve meeting planning efficiency to win physician attendance

In today's competitive environment, meeting planners in the life sciences industries are increasingly required to take on greater responsibilities. No longer relegated to marketing support personnel, meeting planners now play a strategic role. To bolster this transition, most companies employ centralized structures for their meeting planning departments. More than ever before, meeting planners interact with and serve an entire organization.

Becoming a strategic function provides key advantages for meeting management, but the change also brings new challenges on top of complex compliance - related issues. By and large, regulatory pressures have dramatically altered companies' meeting management practices - from selecting meeting sites, to tracking physician spending, and attracting doctors to attend.

This study is the culmination of a yearlong collaboration between Cutting Edge Information, Medical Meetings magazine and the Center for Business Intelligence. The report reveals critical trends across the pharmaceutical, biotech, and medical device industries. Use the report's hard-to-find benchmarking data and in-depth analysis to take meeting management to the next level:

• Overcome compliance-related roadblocks
• Coordinate global compliance
• Balance internal and external customer demands
• Boost meeting attendance and participation
• Forge successful relationships with vendors

Call Adam Bianchi  at 919-403-6583 to get your own copy of "The Evolving Global Meeting Management Strategy " today.