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Pharmaceutical Medical Publications (PH104)

Market Preparation & Strategic Support


Published 2007
323 Pages
500+ Metrics
227+ Charts and Diagrams

  Download Complimentary Report Summary

Increase the effectiveness of your medical publications:

Pharmaceutical Medical Publications analyzes the inner workings of publication strategy, development and management processes. The report provides companies with the tools to improve their medical publication efforts by comparing their spending, staffing, structure and strategies to those of top pharmaceutical companies.

Medical publications play an integral role in many companies' overall strategies. Publications not only provide substantial value to clinical studies and research data but also serve as a conduit for communication with scientific and medical communities. This study examines several top companies' medical publication strategies and tactics to discover and analyze medical publication best practices. From organizational structure to annual investments, to process improvement, this study delves into the topics most relevant to pharmaceutical medical publication teams today.

The report makes its case with metrics and techniques for spearheading medical publication efforts:

Structure and Resources

Learn how innovators develop centralized structures to lead publications and rely on cross-functional cooperation. Benchmark investment levels and outsourcing strategies of various companies.

Planning and Market Preparation

Examine top companies' medical publication objectives and goals. Analyze companies' strategy development processes and publication avenues.

Department Profiles

Explore real-world medical publication department resources, structure, development timeframes and media mixes.

Team Profiles

Uncover the resource support that top companies provide their medical publication teams with, as well as the production levels of the individual teams.

Utilize this study to win additional resource support for your medical publication efforts. Apply findings from the study to streamline medical publication efforts and to elevate medical publications' strategic importance.

Call   at 919-403-6583 to get your own copy of "Pharmaceutical Medical Publications" today.