The list below reveals the key metrics included in
In Vitro
Diagnostics: Development Through Postmarket. It does not
include all of the data within the report -- instead, it lists the
main categories and types of data in each chapter.
Chapter 1: Trends in IVD Product Investment
Total Investment and Development Time
Marketing Investment and Development Time
Projected Market Life
Marketing Investment and Sales Projections
Product Staffing: Total Headcount
Introducing the Commercial Team
Chapter 2: Diagnostic Product Development
R&D and Manufacturing Costs by Timeframe
Average R&D and Manufacturing Costs by Timeframe
Product Staffing: R&D Group Headcount
Duration of Development Stages
Chapter 3: Diagnostic Marketing and Commercialization
Introducing the Commercial Team
Marketing Investments by Timeframe: Investments Under $1 Million
Marketing Investments by Timeframe: Investments of $1 Million or
Greater
Average Marketing Investments by Timeframe
Brand Competition Levels at Product Launch
Product Staffing: Commercial Group Headcount
Budgets and Staff Support for Reimbursement Teams: Pre-Market
Period
Budgets and Staff Support for Reimbursement Teams: First Year on
Market
Budgets and Staff Support for Reimbursement Teams: Second Year on
Market
Reimbursement Staffing and Investments, by Timeframe
Chapter 4: Field Sales and Postmarket Management
Sales Team Headcounts: In-House and Contract
Personnel
Investments in Field-Based Promotion, by Year on Market
Investments in Postmarket Monitoring, as a Share of Annual Sales
Chapter 5: Diagnostic Product Profiles
Chapter 5 contains 10 individual IVD brand profiles,
which include the following basic elements:
Product Facts
Product Details: establishes the brands therapeutic area and
regulatory background
Product Lifecycle: provides timelines for product development and
market life
Development and Commercialization Resources
Product Budget: Budget levels for marketing and R&D and
manufacturing from early development through the second year on the
market
Product Staffing: Staffing headcounts throughout development and
the first year on the market
Figure Three: Reimbursement and Sales Resources
Reimbursement Resources: Budget and staffing levels for
reimbursement efforts
Sales Resources: Budget and staffing levels for sales efforts
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