Overview

Companies

Practices

Principles

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Featured in Pharmaceutical Executive

This report will show your organization how real companies build trust among consumers, employees and shareholders and cultivate lasting reputations that improve their bottom lines. Your team will learn from these companies' successes and mistakes to develop its own reputation management systems.

You will see how great companies such as GE, Johnson & Johnson, Coca-Cola, and FedEx have overcome industry stereotypes, built ethical corporate cultures and weathered corporate crises to develop strong, durable reputations. A Penn State study shows that reputable companies tend to gain financially: between 1983 and 1997, Fortune's most admired companies increased annual returns, on average, by 22%. In contrast, the Standard & Poor 500 posted 16% returns, and companies on the other end of the spectrum - those that rank lowest in annual surveys - faced negative returns of 1.7%.