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Cutting Edge Information's MSL Program Assessment service puts real-world metrics and industry-tested benchmarks in your hands so you can make informed decisions about:
- MSL staffing and sizing
- Organizational structures
- MSL activities
- Performance management and benchmarking
- Raising the internal strategic value of the MSL role
- MSL program budgeting
- Spending on key opinion leaders and KOL programs
- MSL salaries and credentials
Prepare for the paradigm shift from field sales forces to MSL teams.
There is an emerging paradigm shift within the industry - MSL teams are replacing field sales forces. Physicians no longer give traditional sales reps the face time they need to be effective. MSLs give doctors what they want: unbiased, medically-driven, clinically accurate information in a peer-to-peer relationship setting. Make sure your MSL team is prepared for this important paradigm shift.
Take the guesswork out of planning.
Our MSL Program Assessment service enables you to take the guesswork out of planning when it comes to making important decisions about your resource levels, organizational structure, performance measurement, and KOL management strategy. Get the support you need to make fully-informed decisions before moving forward with your plans
Access real-world industry benchmarks.
We have built close working relationships with MSL management executives across the industry and from every major therapeutic area. Today, we advise more than two dozen companies on how to improve their MSL teams' performance. These relationships and our deep experience in this area enable us to deliver to you the 65 key metrics that you need to manage your MSL department. These real-world industry benchmarks that have been collected from primary sources simply are not available from any other source.
Achieve a measurable impact on your business.
Use these metrics to make critical decisions about staffing levels, spending, team structures, KOL relationship management, and more! Clients use this service to 1.) restructure their MSL teams in order to support systematic KOL relationship building strategies, 2.) trim hundreds of thousands of dollars in spending without sacrificing overall impact on physician and KOL relationships, 3.) win approval for additional staffing and budget resources, and 4.) Establish MSL performance management systems and set performance benchmarks.
Trust Cutting Edge Information.
Don't resort to piecing together KOL program metrics from unreliable, uncorroborated secondary sources. More than two dozen companies rely on us to give them the complete picture of how their MSL programs stack up against their peers, competitors and industry averages. In choosing Cutting Edge Information, you choose to work with a partner that can be trusted to deliver the desired results within your budget, on time... every time.
Emerge with a customized plan to get the most out of your MSL program.
We apply our experience in helping clients set up MSL teams and improve MSL program results to give you the tools you need to create a comprehensive, customized plan to get the most out of your MSL program. Our tiered service levels - coupled with our customizable on-demand service solution - offer unmatched flexibility and put you in control of the scope and focal points of the project.
