Cutting Edge Information advises the world’s top pharmaceutical marketers.  To guide product marketing decisions, the industry’s top 20 firms draw on CEI’s marketing expertise and reports, including our flagship publications:

• Pharmaceutical Product Commercialization: Pre-Clinical to Phase III Resource Allocation
• Pharmaceutical Product Commercialization: Phase III to Post-Launch Resource Allocation
• European Pharmaceutical Marketing: Launching Successful Brands

Put our expertise to work on your new product. Contact Eric Bolesh today at 919-433-0209 or eric_bolesh@cuttingedgeinfo.com for more information about CEI's Assessment Service.

Shouldn't your product team have the resources and information it needs?

Marketing data is critical to product success – but many product teams are underbudgeted, understaffed, and focused on the wrong activities at the wrong time.

Shouldn’t your product team have all the resources and information it needs?

Cutting Edge Information’s assessment model lets you back up budget and staffing requests with hard metrics and fact-based analysis. Using data from other successful launches, you’ll convince key departments to provide you the resources you need.

Starting with our extensive databases of pharmaceutical marketing practices and metrics, our team immediately begins comparing your product plan and brand book with those of the world’s most successful pharmaceutical products. You’ll receive expert analysis and feedback on your structure, budgeting and tactics.

Next, our assessment experts interview your top-level brand team and the groups that execute your plan. We will help you understand the strengths and weaknesses of both your product marketing strategy and your front-line implementation.

Cutting Edge Information’s proprietary Pharmaceutical Marketing Launch model incorporates the following factors:

Budgets Headcounts Resource Allocation Activity Levels

Financial Results Nonfinancial Results Skill Sets Team Structure and Departmental Involvement

Our analysts build on your current plan. We review activities, budgeting and resource allocation, and team structure.  The result for you: a bullet-proof launch that builds on proven winners – and steers you toward critical objectives.