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Post-Launch Brand Marketing in Select Affiliate Markets (PH97)
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Download Free Report Summary

Published 2007
87 Slides
73 Data Tables and Charts
8 Profiled Brands in 7 Markets
400+ Metrics

  Overview

Companies Metrics

Call Oveda Slade at 919-403-6583 to get your own copy of "Post-Launch Brand Marketing" today.
Uncover real-world brand budgets from the first three years on the market:

Explore marketing budgets for 8 brands throughout their first, second and third years of market availability.  The brands are marketed in the following markets:

  • Asia/Japan (two brands)
  • Australia (one brand)
  • Canada (one brand)
  • Mexico (one brand)
  • Philippines (one brand)
  • South Africa (one brand)
  • Sri Lanka (one brand)

Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management:

  • Promotional Mix
    • Detail Aids
    • Samples
    • Speaker programs
    • Journal ads
    • Medical publications
    • Medical education
    • Patient education programs
    • DTC ads
       
  • Decision Support
    • Market research
    • Competitive intelligence
       
  • Market Access
    • Pricing strategy and analysis
    • Pharmacoeconomics
    • Reimbursement

 
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