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Post-Launch Brand Marketing in Select Affiliate Markets (PH97)
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Download Free Report Summary

Published 2007
87 Slides
73 Data Tables and Charts
8 Profiled Brands in 7 Markets
400+ Metrics

  Overview

Companies Metrics

Call Oveda Slade at 919-403-6583 to get your own copy of "Post-Launch Brand Marketing" today.
 
Metrics Overview
Each of the brand profiles in Post-Launch Brand Marketing  covers annual spending for the product's first, second and third years on the market in specific affiliate markets.

The report provides budget data in the following areas:

Promotional Mix:

  • Detail Aids
  • Samples
  • Speaker programs
  • Journal ads
  • Medical publications
  • Medical education
  • Patient education programs
  • DTC ads

Decision Support:

  • Market research
  • Competitive intelligence

Market Access:

  • Pricing strategy and analysis
  • Pharmacoeconomics
  • Reimbursement


 

 

 
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