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Post-Launch Brand Marketing in Affiliate Markets (PH97)


Published 2007
87 Slides
73 Data Tables and Charts
8 Profiled Brands in 7 Markets
400+ Metrics

  Download Complimentary Report Summary

Uncover real-world brand budgets from the first three years on the market

Explore marketing budgets for 8 brands throughout their first, second and third years of market availability. The brands are marketed in the following markets:

  • Asia/Japan (two brands)
  • Australia (one brand)
  • Canada (one brand)
  • Mexico (one brand)
  • Philippines (one brand)
  • South Africa (one brand)
  • Sri Lanka (one brand)

Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management:


Promotional Mix
  • Detail Aids
  • Samples
  • Speaker programs
  • Journal ads
  • Medical publications
  • Medical education
  • Patient education programs
  • DTC ads

Decision Support
  • Market research
  • Competitive intelligence

Market Access
  • Pricing strategy and analysis
  • Pharmacoeconomics
  • Reimbursement

Call   at 919-403-6583 to get your own copy of "Post-Launch Brand Marketing in Affiliate Markets " today.