Overview

Companies

Metrics

Purchase

Each chapter in Global Pharmaceutical Launches contains brand profiles that detail the following metrics:

• Brand spending by time period (Phase III, Registration and Launch, and First 12-18 Months on market)
   
• Brand headcounts by time period (Phase III, Registration and Launch, and First 12-18 Months on market)
   
• Spending and staffing allocations for core brand activities in all three time periods
   
• Spending and staffing allocations for market research in all three time periods
   
• Spending and staffing allocations for thought leader development in all three time periods
   
• Spending and staffing allocations for advertising in in all three time periods

Chapter-wide analysis unites all brand data:
 

• Chapter One: total spending and staffing for brand activities, market research, thought leader development and advertising -- in all three time periods -- for all six brands with blockbuster expectations.
   
• Chapter Two: total spending and staffing for brand activities, market research, thought leader development and advertising -- in all three time periods -- for all five mid-level brands (projected peak annual sales of $500 million to $1 billion).
   
• Chapter Three: total spending and staffing for brand activities, market research, thought leader development and advertising -- in all three time periods -- for all five niche brands (projected peak annual sales of less than $500 million).