Overview

Companies

Metrics

Purchase

Each of the first four chapters in European Pharmaceutical Marketing: Launching Successful Brands contains brand profiles that detail the following metrics:

• Brand spending by time period (Pre-Clinical, Phase I, Phase II, Phase III, Registration and Launch, 1st 12-18 Months on market)
  
  
• Brand headcounts by time period (Pre-Clinical, Phase I, Phase II, Phase III, Registration and Launch, 1st 12-18 Months on market)
  
  
• Spending and staffing allocations for core brand activities in all six time periods
  
  
• Spending and staffing allocations for market research in all six time periods
  
  
• Spending and staffing allocations for thought leader development in all six time periods
  
  
• Spending and staffing allocations for advertising in in all six time periods
   

Chapter-wide analysis unites all brand data:

• Chapter One: total spending and staffing for brand activities, market research, thought leader development and advertising -- in all six time periods -- for all six brands with blockbuster expectations (projected peak annual sales of more than €1 billion).
  
  
• Chapter Two: total spending and staffing for brand activities, market research, thought leader development and advertising -- in all six time periods -- for all four mid-level brands (projected peak annual sales of €500 million to €1 billion).
  
  
• Chapter Three: total spending and staffing for brand activities, market research, thought leader development and advertising -- in all six time periods -- for all six niche brands (projected peak annual sales of less than €500 million).
   
• Chapter Four: total country-level affiliate spending and staffing for brand activities, market research, thought leader development and advertising -- in all six time periods -- for seven affiliates, including Belgium/Luxembourg, Hungary, Italy, Portugal, Romania, Slovenia, and Switzerland.