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European Pharmaceutical Marketing:
Launching Successful Brands (PH71)
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Published 2005
288 Pages
500+ Metrics
217 Charts and Diagrams

  Overview

Companies Metrics

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Profiled Companies
Abbott Laboratories
Alfacell
Amgen
Bristol-Myers Squibb
Chiesi Pharmaceuticals
CV Therapeutics
Janssen Pharmaceutica

LEO Pharma
Merck KGaA
Novo Nordisk
Nycomed
OSI Pharmaceuticals
Pfizer
Ridepharm Consulting

 Roche
Schering-Plough
Serono
Serum Institute of India
Shire Pharmaceuticals
 

 

 

 
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