New White Paper: Five Key Trends in MSL Program Management


By Stephanie Swanson,
Strategic Marketing Manager

The CEI research team is launching two new benchmarking studies that will explore the value proposition, Return-on-Investment and performance measurement of the Medical Science Liaison function. Early results from these studies highlight several trends in medical science liaison (MSL) program management, particularly the changing responsibilities of MSLs within pharmaceutical and biotechnology companies and how their role is expanding worldwide. “Key Trends in MSL Management,” is a complimentary resource providing insights from the new data. The findings in our new white paper are signposts to help managers and executives understand how life science companies operate their MSL programs.

Five themes are emerging from interviews and surveys of medical affairs executives, as detailed in the white paper:

  1. Field-based teams are expanding worldwide as part of the industry’s increased focus on global operations that include emerging markets.
  2. MSL performance tracking is evolving, indicating a move from quantitative metrics toward more qualitative metrics.
  3. The thought leader pool targeted by companies is being redistributed, largely due to recent regulations on disclosing payments to physicians.
  4. MSL base salaries are trending higher to attract candidates, reduce turnover and maintain lasting relationships with thought leaders.
  5. Some management challenges for MSL executives remain unchanged, especially measuring and communicating the value that MSLs bring to organizations.

While these themes are not exhaustive of all elements in this study, they do provide a framework for new data and critical concepts. Cutting Edge Information also just launched a new customized research service, the MSL Data Suite, based on unique client feedback that addresses four key challenges that MSL programs face right now. The customizable research service provides MSL teams with the most up-to-date benchmarks based around MSL key performance indicators (KPIs), MSL compensation, MSL program structure and key opinion leader (KOL) feedback.
 
 
Updated information about Cutting Edge Information’s upcoming MSL Trends webinar

Yanis Saradjian, director of customized research services at Cutting Edge Information, will host the upcoming “Five Key Trends to Support MSL Planning Strategies” webinar to present results from recent research on the state of evolving medical science liaison (MSL) teams. He will discuss how field medical programs are changing rapidly to meet greater organizational and geographic needs. The webinar will build on key themes that emerged in recent interviews and surveys with medical affairs executives, including:

  1. Field-based teams are expanding worldwide as part of the industry’s increased focus on global operations, particularly emerging markets.
  2. MSL performance tracking is evolving, with a trend toward more qualitative metrics.
  3. The thought leader pool targeted by companies is being redistributed, largely due to recent regulations on disclosing payments to physicians.
  4. MSL base salaries are trending higher to attract candidates, reduce turnover and maintain lasting relationships with thought leaders.
  5. Some challenges for MSL executives remain unchanged, especially measuring and communicating the value that MSLs bring to organizations.

Five Key Trends to Support MSL Planning Strategies” will kick off Thursday, June 14th at 11:00 am EST. “The growth and maturing of pharmaceutical companies’ operations in new markets brings the need to establish better physician relationships,” said Saradjian. “Commercial operations are usually at the forefront, but the MSL role has also developed a more global footprint. Changes are seen in every part of the world as the function adapts to different region-specific environments and expands beyond its traditional role.”

Saradjian has extensive background in the MSL function, helping executive teams to establish global metrics and benchmarks, ensure program effectiveness and support field operations. His webinar presentation builds a new white paper, “Key Trends in MSL Program Management.” Download the complimentary white paper at http://www.cuttingedgeinfo.com/process/?ref=208 . Cutting Edge Information’s findings are based on its MSL Data Suite, which provides support and solutions around four areas: MSL key performance indicators (KPIs), MSL Compensation, MSL Organizational Structure and key opinion leader feedback. For information, visit http://www.cuttingedgeinfo.com/consulting/msl-data-suite/ .



Published April 12, 2012


{ 2 comments… read them below or add one }

Christos Georgakopoulos April 24, 2012 at 6:51 am

Interesting…

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Aviva Lev-Ari, PhD, RN July 6, 2012 at 11:33 am

Refreshing company, CEI – reminds me of my days at SRI International in Menlo Park, CA

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